You want to be a millionaire and famous under the beast? Sacrifice a child. They arrange it so you are out of town, do the ugly thing, then call it a rare flu or whatever, or car accident. Anything but the truth - ritual slaughter.
And for fame and money, and to gurantee their stay in the pit, they do this thing. And whatever innocence was left in their soul, is erased, and they become jerks and Aholes that folks talk about.
