Bud light has nothing on these phreaks.
See, this is why you don't do psychedelics on ritual night - witches go demonically insane.
It's why they chose it; it's a dead brand already. Boycott a dead thing is a no thing, in reality. They know that now. Expect more dead brands to do this, but still have enough name recognition to produce a reaction of disgust.
This is evil pissing in the face of decency. Think about it...if anyone dressed and looking like that appeared at your door, a man would arm himself in one way or another. Demonic phreaks warrant such a response.