“Something is rotten at J C Penney”):
- In February 2012, J. C. Penney chose public lesbian Ellen DeGeneres to be the company’s spokesman.
- In May, the company featured a lesbian couple in its Mother’s Day promotion.
- In June, the company released a Father’s Day ad depicting two gay men and their children.
The boycott in turn led to a precipitous drop in the company’s stock performance by as much as -51% from February 2012 till April 2013, when the company fired Johnson, after only 17 months on the job, and apologized to its customers for having made “changes” that they didn’t like.
JC Penney never recovered from the gay-pandering debacle, as seen in this Morning Star graph of the company’s stock performance since 2012 (dark blue line):
Click here for a list of stores that are slated to close. Most affected stores will begin the liquidation process on April 17.
|Openly Gay CEO tried to make JC Penny's another Ambercrombie and Bitch|